M.A. in Arts Leadership
A total of 39 credits are required for this degree.
Required Course List for Janklow Students:
(ALP 601) "Entrepreneurship and Leadership in the Arts": Integrates fields of arts and culture with business and administration; introduces disciplines including leadership, strategic planning, structuring, budgeting, financial analysis, fundraising, community development, board development, volunteer management, marketing, and issues of technology in the arts.
(ALP 603) "Technology and the Arts": Includes reading, presentations, projects, and case studies demonstrating how technology is central to managing, recording, marketing and promoting cultural organizations; teaches how to create and implement the technology required to run arts organizations.
(ALP 610) "Arts Leadership, Lecture Series/Practicum Immersion": Is a 10-day arts immersion program in New York City; explores government policy, arts programming and education, marketing and public relations, fund development and fiscal and board management, arts law, strategic planning, and organizational design.
(ALP 612) "Arts, Entertainment, and the Law": Provides an overview of the American legal system, especially in relation to the arts and entertainment industries, addressing legal issues in copyright, First Amendment, trademark, publicity, and contract matters.
(ALP 615) "Arts Immersion in a Global Market": Is a two-week MAYmester program in London, enabling students to examine museums, exhibitions, galleries, studios, and artist spaces within which the global currency of artistic production has been created, validated, and reinvented.
(PPA 749) "Financial Management in Nonprofit Organizations": Examines fundamental concepts of accounting and financial management, as well as issues relevant to charitable, tax-exempt nonprofit organizations; also explores how financial information and analysis are used in management and policy-making in the public sector.
Choice of 3-6 credits of the following:
(MBC 603) "Creating Customer Value": Looks at how marketing managers develop an organization-wide customer orientation and create customer value through strategic planning, systematic analysis of the market environment, effective customer segmentation, target market selection, and product positioning.
(MCB 604) "Managing the Marketing Mix": Explores concepts and skills needed for developing and implementing the product, pricing, distribution, and communication strategies for goods and services; focuses on building sound, actionable, integrated marketing plans based upon target market and positioning strategies.
(EEE 682) "Entrepreneurial Marketing": Investigating the interface between entrepreneurship and marketing, with emphasis on the role of entrepreneurial thinking in marketing practice and on marketing issues in new ventures; explores emerging marketing forms, including guerilla, viral, and buzz marketing.
(PRL 605) "Public Relations Theory": Covers theories of excellence in public relations by looking at models and roles of communication, organizational culture, diversity, and ethics.
Choice of 9–12 credits of the following:
(PPA 748) "Seminar on Nonprofit Management": Explores attributes of the nonprofit sector as compared with government and business, as well as public policy relationships that intertwine these sectors; highlights distinctive skills and talents needed for effective leaders in the nonprofit sector.
(PPA 767) "Fund Development for Nonprofit Organizations": Looks at the theory and practice of fund development for nonprofit organizations; includes developing a portfolio of fund development for a real nonprofit organization.
(MBC 607) "Understanding Financial Statements": Presents financial statement information and related disclosures; interprets said information to assess and evaluate firm performance.
(MBC 609) "Accounting for Managerial Decisions": Explores how accounting data helps managers with decision-making and decision-influencing tasks.
(MBC 618) "Competitive Strategy": Analyzes how competitive advantage is created and sustained, focusing on business-level strategy; includes industry and competitor analysis, firm resources and capabilities, competitive strategies, and competitive dynamics.
(MBC 639) "Leadership in Organizations": Examines leadership on both a knowledge and skill basis, as well as from an individual, team, and organizational perspective.